RE: Chris Anderson
Editor in Chief, Wired Magazine;
Author, The Long Tail (2006), Free (anticipated 2009)
Chris Anderson is at the top of the google trends today. While I haven't a clue why googlers are looking him up today, I do know that he is one of our era's most articulate and influential voices at the center of the new economy. He has written important and exciting new books that put forth an entirely new economic model for business - one that is built on an economics of abundance rather than scarcity.
In The Long Tail, Anderson proposes that the future of business is selling less (volume) of more (variety). Niche is everything, and everything is niche. As the cost of reaching consumers drops, markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. It should come as no surprise that Anderson believes it's the internet which makes the Long Tail of niche markets not only possible, but inevitable. The Long Tail blog chronicles evidence of his theory, and makes for interesting reading.
In a recent interview with The Guardian Newspaper (UK), Anderson discusses his new book Free, to be published next year. "Freeconomics"- businesses making money by offering free goods or services - is what he contends we will see more and more of in the dawning economic era that he is convinced we have already entered. Turning everything we know about economics on its head, freeconomics suggests that businesses who don't follow suit to give away a lion's share of their products for free, will be the ones who find themselves out of business.
What Anderson's theories do for me is validate my own hunch that there is indeed enough of everything we could possibly want to go around. There is so much surplus STUFF in the world, that the only way businesses are going to get rid may very well be to give it away.
But what I can't help but wonder from my corner of the wwworld is how freeconomics and the long tail in western markets and online will play out in sub-Saharan Africa and other receiver-nations of charity aid. Will Africa's poor be getting any of the free stuff, and what will happen in the international charity world then? Will those nations' local markets also evolve to demand that the small businesspeople financed by Kiva give away their products for free?
What do the global ripples of what Chris Anderson tells us is happening look like when we look a wee bit wider than at just the wired world?
I can't wait to find out.