On Chris Anderson and the long tail of freeconomics
RE: Chris Anderson Editor in Chief, Wired Magazine ; Author, The Long Tail (2006), Free (anticipated 2009) Chris Anderson is at the top of the google trends today. While I haven't a clue why googlers are looking him up today , I do know that he is one of our era's most articulate and influential voices at the center of the new economy. He has written important and exciting new books that put forth an entirely new economic model for business - one that is built on an economics of abundance rather than scarcity. In The Long Tail , Anderson proposes that the future of business is selling less (volume) of more (variety). Niche is everything, and everything is niche. As the cost of reaching consumers drops, markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. It should come as no surprise that Anderson believes it's the internet which makes the Long Tail of niche markets not only possible, but inevitable. The Long ...