fAsHioN: creative cultural content for a cool cause
Zarina was my housekeeper for 8 years here in Uganda. She's a widowed mother of 3 who was very down on her luck when I met her. In the early days of Life in Africa I wrote many stories about Zarina, and the things I was learning about Uganda through the lens of her life. She also became involved with various Life in Africa activities over the years, especially whenever I was in the mood to experiment. She was one of the first borrowers in the two loan programs I developed. In 2005 I made her a "star" in a mini fashion show online. I created Zarina's fashion show as an example of how we can think about combining popular cultural content (like African fashion) with promoting a cause (like donating used football clothes to The Kids League). What eventually became the Life in Africa fashion4football campaign included a community fashion event, an online fashion show that featured many Kids League parents, and the delivery of over 40 bales of used playclothes and soccer ...